In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others.The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material.2. Write: Shows you how to articulate your ideas into effective communication.3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile.Key features: Shows you how to go from expert to influential thought leaderWritten by Grant Butler, former Australian Financial Review journalist and now managing director of Australia’s largest corporate writing firm.Explains techniques used by politicians, public figures and the CEOs of our biggest companies.”Think Write Grow” studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
First published in 1937, “Think and Grow Rich” by Napoleon Hill was a revolutionary inspiration in the self-help genre. After conducting two decades of research, during which Hill gathered both data and wisdom from the United States’ leading financially successful men and women, he placed the resulting teachings into a single book for the first time. His work meant that every reader could take the information and use it to have the same chance at financial success as some of the nation’s richest people. The idea for the landmark work started when Hill, a struggling journalist, was asked by famous industrialist Andrew Carnegie to compile a Philosophy of Personal Achievement. Hill interviewed over five-hundred people, including Thomas Edison, John Rockefeller, and Charles M. Schwab, compiling their experiences into a sort of handbook for success. The resulting work, “Think and Grow Rich,” was first published during the Great Depression. The book is listed as the sixth best-selling paperback business book on “BusinessWeek Magazine’s Best-Seller List,” and it is still as significant as it was over seventy years ago. However, “Think and Grow Rich” was more than a mere get-rich-quick book for those in the business industry. Instead, Hill’s philosophy helped guide readers to be prosperous in both life and happiness. Its teachings can be applied to any field of work and its success is attributed to the positive word of mouth popularity and rave reviews it received. Although some of his examples are not directly applicable to the modern era, the philosophy is as relevant today as it was over 75 years ago. Contained in this volume is a reprinting of the original first edition.
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