In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others.The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material.2. Write: Shows you how to articulate your ideas into effective communication.3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile.Key features: Shows you how to go from expert to influential thought leaderWritten by Grant Butler, former Australian Financial Review journalist and now managing director of Australia’s largest corporate writing firm.Explains techniques used by politicians, public figures and the CEOs of our biggest companies.”Think Write Grow” studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
“Need a blueprint for getting into ghostwriting? Kelly James-Enger has written it. From the most lucrative markets to target, to tips for making more money and everything in between, Goodbye Byline is the comprehensive guide to becoming a ghostwriter. What I love most, however, are the many detailed templates she provides. You’ll save plenty of time and money by using her sample letters of introduction, book proposal, and collaboration agreements-just to name a few.” –Marcia Layton Turner, ghostwriter and executive director, Association of Ghostwriters If you’re a writer who wants to make money, consider getting into ghostwriting. It’s one of the most lucrative freelance niches there is, and yet many freelancers know little about it. The market for talented ghostwriters is huge, and continuing to grow. Ghostwriters craft thousands of books each year, including 80 percent of celebrity-authored books (and half of The New York Times bestsellers), often being paid tens of thousands of dollars per-book to do so. In addition to books, ghostwriters now craft everything from blog posts to articles to content marketing pieces to white papers and even Tweets. Corporations spend more than 40 billion dollars every year on content marketing, and writers who can “ghost” command rates of /word and up for this kind of work. If you’re a freelancer who wants to branch into a growing, lucrative niche; a book author who wants to make more money in less time; or a writer who wants to be paid (and paid well) for your work, it’s time to say “goodbye” to your byline-and “hello!” to big bucks. Kelly James-Enger is a longtime ghostwriter, author, and freelancing expert whose books include Six-Figure Freelancing: The Writer’s Guide to Making More Money, Second Edition. She is also the owner of Improvise Press (www.improvisepress.com), which publishes books to help creative people profit from their passions.