When someone hears “e-mail marketing” they usually cringe because they think of spam. You can create a good email campaign that your readers will enjoy and learn from. These are some great ideas you can try right away.

Have goals with your audience. When you have acquired a small group of viewers, think of innovative ways to get them to spread the word to their friends. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. Your customer base will grow easily and effectively.

Keep track of the subject lines on e-mails that get opened and those that do not. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.

Your marketing emails should contain rich content to complement the request for business. Provide subscribers with special access to informative articles not available elsewhere on your site. Promote special offers on products and services in your emails that are exclusive to your email customer. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.

Check out spam emails you receive yourself to see what you should not do in your email marketing campaign. Get a free email address, put it all over the Internet, and see how much spam you receive. No one wants that. Learn from their mistakes and correct any that exist in your own email campaign. Make yourself stand out from spam to improve your reputation.

While it will take hard work and persistence, building an email promoting strategy is key to success. Having said that, you should ensure that this is with the correct customers. Otherwise, it won’t matter all that much. If you are talking with the wrong people, they will simply become annoyed.

As time passes, smartphones will become the medium that your subscribers use to read your emails. Because the screen resolution is lower on these devices, you have a smaller space with which to work. Learn the constraints associated with small displays, and see to it that your emails can be read on phone-sized screens.

Remember to keep your audience in mind as you take what you’ve learned here and turn it into an effective campaign. What are they interested in seeing? What are they interested in reading? What will it take for you to convert those thoughts into sales opportunities? Apply what you’ve learned here, and start building your business.