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This brand new and expanded edition of Dan Wilson’s bestselling “Make Money on Ebay UK” (reprinted with 2012 updates) covers every aspect of buying and selling on eBay and goes beyond to include advice on setting up a fully fledged eBay business and promoting a website, shopping carts, search engine optimisation and affiliate schemes. “Make Serious Money on Ebay” is the first book to cover the new fixed-price eBay Express, as well as giving details of eBay’s application program interface, the Trading Assistants programme, setting up a Trading Post and branching out into drop-shipping. A major feature is a troubleshooting section focusing on the answers to frequently asked questions from sellers on the eBay discussion boards and at eBay University. Full of case studies of existing eBay PowerSellers showing what can be achieved and offering inside information and tips, “Make Serious Money on Ebay UK” is for everyone from the first-time buyer or seller to those who want to operate a full-time eBay business. Dan provides tips and techniques for ramping up your sales, maximising your listings, becoming a PowerSeller, opening an eBay shop and using tools such as TurboLister and Selling Manager Pro. Dan also explores the wider ecommerce landscape, explaining how an eBay business can be a starting point for moving on to other channels and establishing your own website. He explains what to watch out for, how to research the opportunities, managing payments, marketing and branding.