Welcome to the “Video Sales Letter Genius” course! This is the what we’re going to learn in this book. And first things first, I want to make a statement here and some of you may agree some of you may disagree.
I want to say that standard “text only” sales letters still work. They still work today but because people are just seeing them over and over and over again. A lot of people have got used to it. Yes, they still converse. The only real way of knowing whether or not they’re going to convert for you is by testing it.
Now if you’re selling something where somebody needs to visually see it such as a video course they might want to see a video before they actually buy it.
Same for a piece of software or something that they need to visually see.
If it’s only text and you’re talking to an audience that you know are
“kinesthetic” in their visual you’re going to lose sales because a kinesthetic or visual type person needs to see it. So you’ve got to realize there are audio auditory, there are kinesthetic people and people who are visual.
So a lot of times people forget about the kinesthetic and visual type people and if your market is filled with tons of kinesthetic and tons of visual people and you’re only using a text sales letter then there can be a problem. So obviously different markets can be different but while this could be debated this course has been created from actual testing of what has worked well for us.
If you can create a video sales letter or smart video sales letter that mixes up text screen capture and different types of mediums you’ll be able to increase your sales conversions because you’ll keep it interesting, you’ll keep it engaging, you’ll address what needs to be addressed. This removes skepticism which is more and more common. That means you really need to take advantage of all the technologies that are available to you and stay ahead of the game.