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Assess whether you’ve got the right characteristics to make a success of self-employment. Learn about business plans; survival income; discounting; researching your market; targeting your customers; listening to your customers and keeping them happy; marketing and selling; promoting your business; tax, national insurance and VAT. Further help is provided by the author’s own website www.startbusiness.co.uk from where readers can download software to help calculate their survival income, cashflow, and profit and loss, as well as access information about start-up ideas. In addition, there’s an “Online Directory” section with useful links to other websites.